Beijing, China, 2023
At the airport, on the day of departure, 7 March 2023, Beijing, China.
Text & Photo © CM Cordeiro 2023
There is almost no excuse anymore. I didn’t exactly chase down Louis Vuitton Maison Beijing that officially opened in Beijing China World Mall in Feb. of 2015. It is a beautiful flagship store designed by renowned architect Peter Marino. But, I did however, manage to capture this image, which made me really happy to have found Louis Vuitton, as I was on my way from Beijing back to Sweden, at the airport.
Louis Vuitton holds an endearing place in the hearts of many in China, where the luxury brand has lasted over 20 years. When in China, the conglomerate employs a multi-channel marketing approach that integrates digital and in-store services. It actively maintains a presence on several popular social media platforms such as Xiaohongshu, Douyin, Weibo, and Wechat. Leveraging these platforms to showcase its latest products, consumers are invited to new travel and luxury goods experiences. In acknowledgement that traditional retail stores continue to play a role in customer experiences, in 2022, LV decided to expand its physical footprint in China by launching new stores at Taiyang Taikoo Li in Chengdu and The Mixc in Fuzhou.