Emilio Pucci ad campaign s/s 2008. Malgosia Bela by Juergen Teller.

A pick-me-up designer label for me is Emilio Pucci. The ad campaign above is what closest describes my view of all things Pucci and that is, a burst of colours when all things are bland, a burst of energy when you need it most. A nobleman by birth with a fascinating biography, Emilio Pucci (1914-1992) would spend most of his life at the Pucci Palace in Florence, Italy. Most of us would recognize his signature geometric prints in a kaleidoscope of colours.


A purple based silk cotton voile Cosmo print kaftan with short kimono sleeves. Wellington boots by Emilio Pucci in a similar print to the kaftan dress.

Some favourite things to have in Pucci are scarfs, shoes and an accent piece or two in tops, dresses or pants. A Pucci bikini is also unmistakable and would brighten any beach, even on a sunny day. Along with that bikini, Pucci shows how to turn a 14th-century Catalonian concept of esparto into something glamorous!

A pair of pink platform espadrilles with a 13 cm heel. This once peasant footwear is now seen on top designer fashion houses and in this Pucci piece, it has luxury wrapped in a printed silk ankle tie lends some colour contrast to the pink.

Today, the Pucci label is owned by the French Louis Vuitton-Moet-Henessy Group luxury goods empire who owns about 61% of the label. Pucci has since had several important designers creating for the label including Christian Lacroix and Matthew Williamson.

Pucci by Matthew Williamson, Autumn 2008. Photo by Marcio Madeira.

Matthew Williamson continues to design for the Pucci label this autumn 2008. And from the looks of the collection, we can all look forward to the short winter days with a burst of colour.

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