
Cheryl Marie Cordeiro visiting the Norwegian Miss Model of the World and Miss Tourism Queen International pageant in Oslo, Norway, 2009. Red coat by Patrizia Pepe.
Photo for CMC by: Jan-Erik Nilsson © 2009.
A while back I got a call from pageant organizer Peter Hadward in Stockholm, Sweden. He is the national director and franchise owner of most of the beauty pageants there are in Scandinavia. After successfully having “done it all” in the entertainment industry in the 1980s and 90s, he has now settled for the challenging task of coaching young women towards fame and glory in the fashion industry.
During the talk Peter mentioned the upcoming international pageants of Miss Model of the World (MMW) and Miss Tourism Queen International (TQI) that were to be held in Oslo, Norway in early March 2009. He also mentioned the possibility that I could come along and coach a small group of Swedish girls through a real pageant.
The girls would participate outside the real Norwegian competition, but would be allowed to appear on stage and would be modelling sponsored designer dresses
This sounded like great fun and as the time grew closer towards early March it became clear that I would be coaching two girls, Minna and Katarina.
Pageants, much more than beauty contests
My interest in pageants comes from my own experiences of participating in the Miss Universe pageant and a number of other pageants which led up to that.
I find that pageants in general are vastly misunderstood and that those critical towards them often look at pageants from a rather singular point of view.
Pageants, events with a larger purpose
Each pageant has a purpose and an agenda for its winner. Both Miss Universe and Miss World title holders for example, are engaged in helping with humanitarian causes. The Miss Tourism Queen International title holder will work to enhance tourism and contribute to cultural exchange. Those who are choosen to represent their countries in these various titles will act as ambassadors to their country and will have more opportunities to act and influence commerce and world events than most other young persons of their age. Continue reading ‘Beauty Pageants, a peek behind the scene of
Miss Model of the World and
Miss Tourism Queen International
in Oslo, Norway, 2009′









Recent Comments