Passion för Mat 2018, PLUS4630

Thanasis Sindikiotis (left) and Yannis Georgilas (right) of PLUS4630 and Meraki, fine Greek products for the Swedish market.
Text & Photo © JE Nilsson, CM Cordeiro 2018

The affable aura of Yannis Georgilas, owner of PLUS4630, is difficult to miss as you walk by his booth at Passion för Mat 2018, Gothenburg’s largest annual foodfair that runs over this weekend from 2 to 4 March 2018. PLUS4630 is a Swedish company located in Borås, which is about a 45 minute east drive (ca. 60 km) from Gothenburg. The B2B company is run by Yannis and Pernilla. The company supplies artisan and selected Greek products for the Swedish market. It was Yannis’s and Pernilla’s love of Greece and Greek food that brought them to bridge the Greek-Swedish culinary journey. They have also developed their own premium product band name called, Meraki. The word Meraki means soul, creativity and love in Greek.

PLUS4630, Meraki, had several offerings for customers at the foodfair, from olive oil to varieties of preserved olives. My absolute favrourite was the thickened rich cream cheese that tasted a luxurious version of Turkish yoghurt drink Ayran. Salty and velvet smooth on the tongue, it is not difficult to sit and polish off a 200g serving of that cream cheese. PLUS4630 has an online catalogue at for easy viewing to their products.

Here, one of my favourite buys from Passion för Mat 2018, a northern Greek cream cheese that tastes a luxurious version of bread spreadable Turkish yoghurt drink, Ayran.